Carlos Carrasco
I've spent 10 years making sure teams solve the right problem, not just the obvious one.
Senior Product & Service Designer. 7 years leading design sprints and innovation at CEMEX. 4 years in Endeavor's startup ecosystem. Co-founded a fintech startup. I work at the intersection of strategy, research, and design to de-risk products before they're built.
Selected Work
Products and services I've led from research through launch.
Numma Factura Fácil
Patrimonio Hoy
Carlos Carrasco
I've spent 10 years making sure teams solve the right problem, not just the obvious one.
Senior Product & Service Designer. 7 years leading design sprints and innovation at CEMEX. 4 years in Endeavor's startup ecosystem. Co-founded a fintech startup. I work at the intersection of strategy, research, and design to de-risk products before they're built.
Selected Work
Products and services I've led from research through launch.
Numma Factura Fácil
AI-powered invoicing via WhatsApp. Ethnographic research with Mexican entrepreneurs revealed speed beats autonomy. Pivoted service strategy before scaling.
Patrimonio Hoy
CEMEX | Microfinance app for underbanked families. Led design sprint that uncovered users couldn't access banking. Redirected product strategy before development. 10,000+ downloads.
Carlos Carrasco
I've spent 10 years making sure teams solve the right problem, not just the obvious one.
Senior Product & Service Designer. 7 years leading design sprints and innovation at CEMEX. 4 years in Endeavor's startup ecosystem. Co-founded a fintech startup. I work at the intersection of strategy, research, and design to de-risk products before they're built.
Selected Work
Products and services I've led from research through launch.
Patrimonio Hoy
CEMEX | Microfinance app for underbanked families. Led design sprint that uncovered users couldn't access banking. Redirected product strategy before development. 10,000+ downloads.
Numma Factura Fácil
AI-powered invoicing via WhatsApp. Ethnographic research with Mexican entrepreneurs revealed speed beats autonomy. Pivoted service strategy before scaling.