Carlos Carrasco
I've spent 10 years making sure teams solve the right problem, not just the obvious one.
Senior Product & Service Designer. 7 years leading design sprints and innovation at CEMEX. 4 years in Endeavor's startup ecosystem. Co-founded a fintech startup. I work at the intersection of strategy, research, and design to de-risk products before they're built.
Selected Work
Products and services I've led from research through launch.
Numma Factura Fácil
Patrimonio Hoy
Project
Redo
Digital Rebrand & User Experience
Our redesign of Redo's digital presence focused on a streamlined user interface and a modern visual identity. Through intuitive UX design and a refreshed color palette, we enhanced engagement through brand messaging.
See Project
→
Carlos Carrasco
I've spent 10 years making sure teams solve the right problem, not just the obvious one.
Senior Product & Service Designer. 7 years leading design sprints and innovation at CEMEX. 4 years in Endeavor's startup ecosystem. Co-founded a fintech startup. I work at the intersection of strategy, research, and design to de-risk products before they're built.
Selected Work
Products and services I've led from research through launch.
Numma Factura Fácil
AI-powered invoicing via WhatsApp. Ethnographic research with Mexican entrepreneurs revealed speed beats autonomy. Pivoted service strategy before scaling.
Patrimonio Hoy
CEMEX | Microfinance app for underbanked families. Led design sprint that uncovered users couldn't access banking. Redirected product strategy before development. 10,000+ downloads.
Project
Redo
Digital Rebrand & User Experience
Our redesign of Redo's digital presence focused on a streamlined user interface and a modern visual identity. Through intuitive UX design and a refreshed color palette, we enhanced engagement through brand messaging.
See Project
→
Carlos Carrasco
I've spent 10 years making sure teams solve the right problem, not just the obvious one.
Senior Product & Service Designer. 7 years leading design sprints and innovation at CEMEX. 4 years in Endeavor's startup ecosystem. Co-founded a fintech startup. I work at the intersection of strategy, research, and design to de-risk products before they're built.
Selected Work
Products and services I've led from research through launch.
Patrimonio Hoy
CEMEX | Microfinance app for underbanked families. Led design sprint that uncovered users couldn't access banking. Redirected product strategy before development. 10,000+ downloads.
Numma Factura Fácil
AI-powered invoicing via WhatsApp. Ethnographic research with Mexican entrepreneurs revealed speed beats autonomy. Pivoted service strategy before scaling.
Luna de Verano