PATRIMONIO HOY
Design Sprint Facilitation → 10,000+ Users
Design Sprint Facilitator & Product Designer
4 weeks
CEMEX
My Approach
I facilitated a 3-day remote Design Sprint with 6 stakeholders (including the General Manager):
Day 1
Mapped the user journey, prioritized 70+ problems down to 6
Day 2
Sketched solutions, voted, defined prototype scope
Day 3
Storyboarded flows, planned validation
Then I designed the prototype and tested it with 5 real users.
During testing, we learned most socios were completely unbanked, zero bank accounts.
The Discovery That Changed Everything
Our MVP was about to include digital payments. We pivoted before writing a single line of code.
Results
10,000+
The Challenge
CEMEX asked me to teach UX/UI to their team so they could build an app for Patrimonio Hoy, a microfinance program helping underbanked families build their homes.
I diagnosed a different problem: they had 70+ scattered insights from previous research, zero prioritization, and no alignment on what to build.
Teaching UX wasn't the answer. A Design Sprint was.
Key Takeaway
The best design projects often start by reframing the original request. CEMEX asked for UX training. What they needed was alignment, prioritization, and validation. The Design Sprint delivered all three.
PATRIMONIO HOY
Design Sprint Facilitation → 10,000+ Users
Design Sprint Facilitator & Product Designer
4 weeks
CEMEX
My Approach
I facilitated a 3-day remote Design Sprint with 6 stakeholders (including the General Manager):
Day 1
Mapped the user journey, prioritized 70+ problems down to 6
Day 2
Sketched solutions, voted, defined prototype scope
Day 3
Storyboarded flows, planned validation
Then I designed the prototype and tested it with 5 real users.
During testing, we learned most socios were completely unbanked, zero bank accounts.
The Discovery That Changed Everything
Our MVP was about to include digital payments. We pivoted before writing a single line of code.
Results
10,000+
The Challenge
CEMEX asked me to teach UX/UI to their team so they could build an app for Patrimonio Hoy, a microfinance program helping underbanked families build their homes.
I diagnosed a different problem: they had 70+ scattered insights from previous research, zero prioritization, and no alignment on what to build.
Teaching UX wasn't the answer. A Design Sprint was.
Key Takeaway
The best design projects often start by reframing the original request. CEMEX asked for UX training. What they needed was alignment, prioritization, and validation. The Design Sprint delivered all three.
PATRIMONIO HOY
Design Sprint Facilitation → 10,000+ Users
Design Sprint Facilitator & Product Designer
4 weeks
CEMEX
The Challenge
CEMEX asked me to teach UX/UI to their team so they could build an app for Patrimonio Hoy, a microfinance program helping underbanked families build their homes.
I diagnosed a different problem: they had 70+ scattered insights from previous research, zero prioritization, and no alignment on what to build.
Teaching UX wasn't the answer. A Design Sprint was.
My Approach
I facilitated a 3-day remote Design Sprint with 6 stakeholders (including the General Manager):
Day 1
Mapped the user journey, prioritized 70+ problems down to 6
Day 2
Sketched solutions, voted, defined prototype scope
Day 3
Storyboarded flows, planned validation
Then I designed the prototype and tested it with 5 real users.
The Discovery That Changed Everything
During testing, we learned most socios were completely unbanked, zero bank accounts.
Our MVP was about to include digital payments. We pivoted before writing a single line of code.
Results
10,000+
Downloads
3.7★
Rating
70 → 6
Problems prioritized
Key Takeaway
The best design projects often start by reframing the original request. CEMEX asked for UX training. What they needed was alignment, prioritization, and validation. The Design Sprint delivered all three.