Patrimonio Hoy: Design Sprint Facilitation → 10,000+ Users
How a 3-Day Design Sprint Solved 6 Critical Problems for 10,000+ Low-Income Homebuilders
Design Sprint Facilitator & Product Designer
4 weeks
CEMEX
The Challenge
CEMEX asked me to teach UX/UI to their team so they could build an app for Patrimonio Hoy, a microfinance program helping underbanked families build their homes.
I diagnosed a different problem: they had 70+ scattered insights from previous research, zero prioritization, and no alignment on what to build.
Teaching UX wasn't the answer. A Design Sprint was.
My Approach
I facilitated a 3-day remote Design Sprint with 6 stakeholders (including the General Manager):
Day 1
Mapped the user journey, prioritized 70+ problems down to 6
Day 2
Sketched solutions, voted, defined prototype scope
Day 3
Storyboarded flows, planned validation
Then I designed the prototype and tested it with 5 real users.
Patrimonio Hoy: Design Sprint Facilitation → 10,000+ Users
How a 3-Day Design Sprint Solved 6 Critical Problems for 10,000+ Low-Income Homebuilders
Design Sprint Facilitator & Product Designer
4 weeks
CEMEX
The Challenge
CEMEX asked me to teach UX/UI to their team so they could build an app for Patrimonio Hoy, a microfinance program helping underbanked families build their homes.
I diagnosed a different problem: they had 70+ scattered insights from previous research, zero prioritization, and no alignment on what to build.
Teaching UX wasn't the answer. A Design Sprint was.
My Approach
I facilitated a 3-day remote Design Sprint with 6 stakeholders (including the General Manager):
Day 1
Mapped the user journey, prioritized 70+ problems down to 6
Day 2
Sketched solutions, voted, defined prototype scope
Day 3
Storyboarded flows, planned validation
Then I designed the prototype and tested it with 5 real users.
Patrimonio Hoy: Design Sprint Facilitation → 10,000+ Users
How a 3-Day Design Sprint Solved 6 Critical Problems for 10,000+ Low-Income Homebuilders
Design Sprint Facilitator & Product Designer
4 weeks
CEMEX
The Challenge
CEMEX asked me to teach UX/UI to their team so they could build an app for Patrimonio Hoy, a microfinance program helping underbanked families build their homes.
I diagnosed a different problem: they had 70+ scattered insights from previous research, zero prioritization, and no alignment on what to build.
Teaching UX wasn't the answer. A Design Sprint was.
My Approach
I facilitated a 3-day remote Design Sprint with 6 stakeholders (including the General Manager):
Day 1
Mapped the user journey, prioritized 70+ problems down to 6
Day 2
Sketched solutions, voted, defined prototype scope
Day 3
Storyboarded flows, planned validation
Then I designed the prototype and tested it with 5 real users.